It's sweeps month in the TV biz. This is the time of year we get our ratings. So we pull out all the stops hoping to attract viewers. We actually do this three times a year, November, February, and May. In big TV markets, they get ratings all the time. But in smaler TV markets, this is when we find out how many people are watching.
And if we have more people watching, we can charge more for air time on our ads.
My big series this week was No Hablo Espanol. Yeah, a cheesy look at why businesses in a town with 20% Hispanic population are learning Spanish. Duh.