Perusing Wal-Mart's magazine aisle tonight, I noticed Hot Rod, Hot Rodder, Street Rodder, and about two dozen other car magazines not having anything to do with rods, hot or otherwise.
But did I see Newsweek or another news periodical?
In the checkout you'll find People, Teen People, TV Guide, some mags about soap operas and country music. Plus those who need no last names, Martha, Oprah.
Still no Time?
I'm sure Wal-Mart has plenty of marketing data that shows which magazines sell, and specifically which celebrity-driven rags sell in the checkout aisle. I can't fault them for making money. That's their business.
I didn't expect National Review or the New Yorker, but no Newsweek?
I know news is my business, but even if I weren't on TV I'd still be reading some sort of newsmagazine. And I know the internet has changed the landscape. But the people who aren't reading newsmagazines aren't reading blogs and aren't watching TV news.
Those who watch me on the local news generally read their local paper and check a site like cnn.com. I don't mind when someone doesn't know who I am if they watch another news program. But when they tell me they don't follow the news... then I understand why voter turnout is 25%.